AS Media

 Affiliated production companies.
 The chief director.
 Main title emerges.

Audiences are categorized, so producers can easily consider who they are aiming to impress. The two main markets would be mass, and niche audiences. Mass audiences are mostly generalized to appeal to everyone or a large majority. Niche markets are smaller groups,  magazines are a good example of this as they are mostly aimed at specific demographics, such as gardening magazines are aimed at people who enjoy gardening.
A wider form of categorizing potential audiences could be by employment, which is a better method from a business perspective as These are known as categories A-E.

A- These are highly paid professionals. E.g Doctors.

B- These are moderately well paid professions. E.g Teachers.

C1- These are slightly lower class than B. E.g Managers.

C2- These are more skill based, manual professions. E.g Engineers.

D- These are unskilled, mostly manual professions. E.g Cashiers.

E- These are non-working members of society. E.g Students.

When any film maker has an idea for a movie, they must pitch their idea to a company to produce their movie. This process can also work in reverse, when a production company wants to make a film, most often if they have the rights to a property and want to make a film adaptation. they must approach a director for the project.

We put together a questionnaire for our target audience to fill out. We were eager to know what our target audience wants out of a horror movie (The questionnaire it's self can be found here). Our results were as followed.

We gathered images of horror films that are relevant to the movie we have planned.

Horror movie settings differ depending on different stories and sub-genres. Slashers for example are usually have a long expanse for the victim to run through, whereas a a psychological horror is typically set in a public building familiar to the audience, such as a hospital or school. The setting is chosen specific to the requirements of the story or fear the directors need to create, but generally stick to a very creepy or vaguely mysterious location to have a predisposed sense of fear for their movie. For example, the house in "The Woman in Black" is enclosed so their is nowhere to hide when the woman in black appears and as their is no electricity within it's historical context, the rooms are almost always very dark and gloomy.

The general and most important point I believe Freddy Krueger's costume puts across is how present he can be. Freddy murders people by infiltrating their dreams, so if Freddy can visually ingrain more of the senses into the audience's memory, the more realistic and terrifying their recollections of him are, and the more realistic and terrifying he could be in a nightmare. As I have stated above, his rotten teeth could make the audience visualize, feel and even taste his hot breath, and smell bad breath, the rotten skin could also be smelt and even touched. The thought of his leather glove could also give an impression of the feel and texture if Freddy was to touch or stab someone.

The psychological horror sub-genre is largely appealing for up-and-coming directors to create as it is usually fairly low budge as most of the effects required to successfully make the horrific effects are more down to the camera angles, lighting and music. If a director is trying to edge their way into the directing business, a psychological horror can help them try to show off their directing skill rather than throwing money around for a giant CGI monster. One of the most renowned directors of our time, Steven Spielberg, his career was largely bolstered by the success of Jaws, in which he used psychological effects where a shark isn't even seen, yet still causing terror.

Psychological horrors usually aim to touch the fears already present in the mind of their target demographic, such as sharks in Jaws, home invaders in Psycho, and clowns in Stephan King's It. Horror could also be create in these instances by taking out any reassurances people with these phobias might have, returning to Jaws for an example, people often say sharks won't or rarely attack human, so we not only implement a shark that attacks humans, but serial attacks by the same shark.

The main threat (Killer, monster, etc) is typically shown or hinted at early on, if a fabled creature is attacking people, you may see someone raving in the streets about their legend, or if their is a murder killing the main characters, the murder may be among the main group. This in particular increases the sense of mystery and paranoia, both for the audience and the characters where both can accuse anyone and could even cause another death while they're busy investigating the wrong person.

The opening scene of "The Women in Black" involves three little girls playing with a doll and tea set. Given the historical context, the doll set would be china dolls. The girls pretend to pour tea and giving them to the dolls. The effect created through editing by the use of shot, reverse shot, usually used between two characters. In this instance, they use the dolls, cutting from one doll to two more to give the impression they are facing each other.

This edit gives the impression of humanizing the dolls the same way the girls are while playing with them. This gives a small amount of horrific effect, but the horror is further made when they use the same shot, reverse shot for the three girls. The fact that the girls are smiling also adds to the horror, the inflection from the dolls beforehand makes the seemingly innocent and happy smiles creepy and sinister.  If the shot, reverse shot was seen out of context to the dolls shot, reverse shot, the same horrific effect would not be made, the smiles would look fine and unimportant.

After the less than cheerful tea party, the girls turn to the camera and jump out the window, stepping on the tea pot and dolls as they do so. After the personification of the dolls, the fact that they are destroyed with such a blank, indifferent face that the edits make sure you've seen before the dolls demise, makes it all the more bone-chilling. As we now consciously or subconsciously see the dolls as more human and alive, their destruction seems more like death, foreshadowing the immediate demise of the girls.

After the girls jump, you can hear a women scream, presumably their mother. The shot then cuts to another, more detailed and human-like doll. The blank look of the dolls face is reminiscent of the girls as they walked to the window. After the remorseless air about the girls as their dolls "Died", the same impression is made by the doll, now indifferent to the death of her owners.