[Question 4] Who would be the audience for you media product?
03:38Researching our audience
As part of our research, we talked about who our audience should be.
First, we looked at the criteria for our audience, such as age, gender and socio-economic status. In a separate post, we looked at these main groups and what kind of individuals we have aimed our film towards.
"We decided, because of it's ideologically sensitive content, that anyone under 12 shouldn't see it. Because any gore will only be brief, we think we'll be able to a pitch it to a 12 and older audience. However, we aim for a 15+ audience because they are more likely to understand the themes of the opening and the film. We're aiming to appeal to a more mass audience of all genders and ages. We also think that, because of the themes, that the film should also appeal to a more general selection of class groups (as it contains both gore and psychological/'thinking' themes). These groups will be E (or specifically the students part, as it will also be made by students), D, C2 and possibly C1."
We also aimed at a UK audience, due to the fact that we are a low-budget independent production company, and distributing elsewhere may be difficult due to costs and the fact that our production company would be unknown.
Using our now established audience idea, we published a questionnaire and it's responses to find the media interests of our potential audience. The responses are as follows:
Using this research, we adjusted our project to appeal more to our target audience, for example, including more mystery and suspense. However, it showed that our plans were appropriate for our target audience in circumstances such as the private identity of the antagonist, and the music used in our opening.
After filming
Once we had finished our product, our audience remained relatively the same. Due to the fact that it contains police/detective work as Alistair's profession, it may start to appeal more to people of higher socio-economic status, such as those in A and B, as it reflects their professions. In which case, we'll have a very general socio-economic appeal, but keep the majority of our focus on students.
Audience responses to our media product
Audience Focus.
All of our responses came from the UK, which was the location of our intended audience.
When asking what for their opinions, we received a lot of different positive feedback, such as:
We also received some constructive criticism, which was around the consensus of:
When asking what for their opinions, we received a lot of different positive feedback, such as:
"You have used a range of different shots, angles and movements as well as use of location within this introduction."
"I like the mystery of the protagonist being the antagonist as well."
"Tension inducing"
"...there was a good range of camera shots"
We also received some constructive criticism, which was around the consensus of:
"You've given the antagonist away too quickly..."
"Make the protagonist being the antagonist less obvious."
Our feedback questionnaire shows that our media product appealed mostly to the audience we were aiming for, with some anomalies now and again (such as younger audiences and higher socio-economic classes), but overall we achieved the bulk of the audience we identified to be appropriate.
Our team worked on this evaluation together.
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