- 01:13
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Audiences are categorized, so producers can easily consider who they are aiming to impress. The two main markets would be mass, and niche audiences. Mass audiences are mostly generalized to appeal to everyone or a large majority. Niche markets are smaller groups, magazines are a good example of this as they are mostly aimed at specific demographics, such as gardening magazines are aimed at people who enjoy gardening.
A wider form of categorizing potential audiences could be by employment, which is a better method from a business perspective as These are known as categories A-E.
A- These are highly paid professionals. E.g Doctors.
B- These are moderately well paid professions. E.g Teachers.
C1- These are slightly lower class than B. E.g Managers.
C2- These are more skill based, manual professions. E.g Engineers.
D- These are unskilled, mostly manual professions. E.g Cashiers.
E- These are non-working members of society. E.g Students.
A wider form of categorizing potential audiences could be by employment, which is a better method from a business perspective as These are known as categories A-E.
A- These are highly paid professionals. E.g Doctors.
B- These are moderately well paid professions. E.g Teachers.
C1- These are slightly lower class than B. E.g Managers.
C2- These are more skill based, manual professions. E.g Engineers.
D- These are unskilled, mostly manual professions. E.g Cashiers.
E- These are non-working members of society. E.g Students.
- 06:18
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When any film maker has an idea for a movie, they must pitch their idea to a company to produce their movie. This process can also work in reverse, when a production company wants to make a film, most often if they have the rights to a property and want to make a film adaptation. they must approach a director for the project.
A film's production company are in charge of funding the movie and therefore will usually have a strong authority in overseeing the film, being able to input as they see fit. Larger, major companies such as Sony and Time Warner will probably fund a film they produce internally, meaning they provide the money themselves. Smaller brands such as Hammer and Black Tree may have certain partners or investors to fund their products. Nowadays, a brand new, just started company may turn to kick starters to fund their movie via the general public.
DreamWorks Animation is one of the most well known and renowned production studio's of our time. They were founded by Steven Spielberg, Jeffery Katzenberg and David Geffen in 1994 as "DreamWorks SKG". The "SKG" below their logo stands for each of the founder's last names. Many times they have been nominated for large awards for their films, including Academt Awards, Golden Globes and even Critics Choice Awards.
A film's production company are in charge of funding the movie and therefore will usually have a strong authority in overseeing the film, being able to input as they see fit. Larger, major companies such as Sony and Time Warner will probably fund a film they produce internally, meaning they provide the money themselves. Smaller brands such as Hammer and Black Tree may have certain partners or investors to fund their products. Nowadays, a brand new, just started company may turn to kick starters to fund their movie via the general public. DreamWorks
DreamWorks Animation is one of the most well known and renowned production studio's of our time. They were founded by Steven Spielberg, Jeffery Katzenberg and David Geffen in 1994 as "DreamWorks SKG". The "SKG" below their logo stands for each of the founder's last names. Many times they have been nominated for large awards for their films, including Academt Awards, Golden Globes and even Critics Choice Awards. - 08:35
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We put together a questionnaire for our target audience to fill out. We were eager to know what our target audience wants out of a horror movie (The questionnaire it's self can be found here). Our results were as followed.
- 08:15
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AS Media Feedback
- 08:09
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- 08:06
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Unhappy Life Pictures
We produce films with negative themes.The name parallels with the film we are creating and the protagonist, who lives an unhappy life.
Backstory: we found a piece of paper on the table that said “Unhappy Life”, and felt it was appealing as a title of a production company. The title could insinuate an album of 'unhappy' life pictures, which could work as opening sequence and/or logo.
Edelweiss Productions
A White Mountain flower, in the daisy family.The flower was a symbol of rebellion of Hitler in Germany during Nazi rule, used by the Edelweiss Pirates. The flower can therefore be described as the symbol of rebellion. And our film company’s goal is to break out of conformity, to rebel against the modern society and its films that are all the same. We want to make something truly original.
Also, the translation for Edelweiss in German means Noble white, so this could insinuate the cause of ours is a noble one. And the “white” also insinuates innocence, so this could contrast with the dark and evil themes of our films, making them even more shocking.
- 06:56
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We gathered images of horror films that are relevant to the movie we have planned.
- 06:18
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Horror film synopsis
The story is about a police detective called Alistair
Murkland (often nicknamed ‘Alice’ by colleagues). As a child, he experienced a
traumatic event which led to him being mentally unstable (the murder of his
family by a masked man). He was put on a case involving a killer similar to the
masked murderer from years ago. Keen to find the killer responsible for the
death of his family members, he becomes obsessed with the case. The masked
murderer kills his victims and then dismembers them – with rumours and some
evidence of cannibalism. As what is thought of as a result of his obsession for
the case, he begins having nightmares of the murders from the killer’s
perspective. This resulted in him regularly taking sleep aids, which affected his
work. As he’d become so emotionally involved with the case, and it had had such
a negative effect on his health, he was taken off of the case. He was angered
by this, and so decided to take the case into his own hands – he would
investigate it himself. He set up a faux-investigation operation in his
basement, and became increasingly self-absorbed and solitary. As he became more
and more obsessed, he lost his job, and so invested all of his time in finding
the murderer. In the end, the build-up of his dreams becoming more real,
memories uncovered and evidence discovered, he finds that he in fact had been
the killer all along, and he mimicked the persona of the murderer responsible
for the death of his family as a kind of reincarnation.
Plot for the opening
Alistair is having a nightmare, in which he is seeing a
murder from the perspective of the killer (the masked murderer). A clip is then
shown of him looking down at the mask in his hands. He wakes up, terrified and
sweating, but soon relaxes when he realises it was a dream. This is where the
titles begin. A path of time is shown where he gets ready for work (this is
where we find out that he is a police detective by his lanyard), travels to
work, arrives at work and then enters the room where the investigation is
occurring. Titles will split up each of these clips with a fade to black. A
close-up is shown of him pinning up or circling a picture of the killers mask.
Then, the title of the film is shown.
- 06:32
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